骄阳似火,夏日如歌,即将来临的“520表白日”让空气中都弥漫着甜蜜的味道,与此同时,中骏世界城会员计划也以崭新的面貌与所有会员见面,并带来超多宠爱福利,让你FUN肆一夏!
自从4月15号中骏世界城小程序上线以来,用户参与互动十分活跃,新会员注册人数也快速上升,短短一个月就取得了斐然的成绩。
随着小程序的上线,中骏世界城会员福利也将迎来全面焕新,以更简单实惠的积分体系、更丰厚的会员专属权益,以及真金白银的抵扣福利,让用户畅享无忧购物的欢乐:
积分规则升级:全场消费1元即可积1分
积分当钱花:换礼品、换卡券、更能直接当钱花!
(以泉州中骏世界城积分兑换券为例)
全新会员等级和权益:会员专属权益大升级,免费停车、生日特权等多种贴心权益,让每一次在世界城的旅程都充满暖心和惊喜。
(还有更多项目特色权益,详见中骏世界城小程序—会员权益)
在即将到来的520,全国各地中骏世界城的宠粉活动当然也必不可少,在小程序的加持下,连通线上与线下,为顾客带来更多FUN乐。
每一位会员都是中骏世界城最宝贵的财富,正是源自会员们的支持和厚爱,让中骏世界城成为业内有口皆碑的商业品牌。此次中骏商业会员体系的焕新升级,是以建立高品质的会员服务为目标,打造对会员深度运营的驱动内核。
中骏商业通过数字化的加持,逐步形成高粘性的客户管理,同时打通线上线下的流量,让更多消费者通过线上与商家的互动走进线下店中体验,这亦是中骏商业“利他共赢”理念的有力实践。
2020年,中骏商业正式开启战略版图新序幕,“百城计划”全面提速,至2025年计划布局100个中骏世界城,运营面积超1000万㎡,会员数超1500万人。作为中骏商业数智化运营的关键一环,中骏世界城小程序运用创新的商业经营理念,将有力地推动 “百城计划”的落地,加速开疆扩土。
未来这个小程序还将承载更多空间与服务的内涵,一方面能更好的让消费者享受一站式消费体验,另一方面可以通过小程序后台的大数据,精准掌握用户的消费喜好,以数据驱动实现辅助商业决策,让中骏世界城商业规划更加合理。
进入数智化时代的中骏商业,也将继续站在平台思维和品牌整合的高度,持续创新精细化运营,实现有形资产和无形资产的双维提升。数智化运营不仅有利于中骏商业的运营精准性,还有利于打造一个多元、互补、可持续的“FUN+幸福生活”生态圈。更为重要的是,这种线上线下联动的模式能够与中骏集团地产业务形成很好的配合,无论是服务社区资源共享还是地产业务增值,都能起到极大的推动作用。
中骏商业一直适时而变不断创新,理解消费者所需,给消费者更好的服务体验,在将消费者唤回实体商业的问题中,给出了独到的经验。
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