Regional Focus: Concentrate advantages resources, focus on regional development, make deployment in key first- and second-tier cities, continuously acquire high-quality projects, and forge benchmarking businesses.
Synergistic Symbiosis: Collaborate with real estate developers to acquire high-quality projects; strategically cooperate with brand merchants to achieve the symbiosis and win-win situation; lead the consumption demand and provide convenient services for customers; care for employee growth and develop together with enterprises.
Digital Intelligence Capabilities: Drive business efficiency with the investment and application of digital intelligence technologies, and build differentiated business capabilities with digital marketing, digital services, and member asset operations, among others.
Focusing on consumers’ needs, leading trends and fashion
Integrating retail, F&B, entertainment, culture, and other diversified businesses to expand the urban consumption scene and social scenario
Consisting of three business segments - City Fashion Mall, Community Mall, and City Outlet
Located in the regional sub-CBDs of 2nd and CBDs of 3rd- tier cities, CIITY FASHION FALL is targeting at middle-class youngsters and families. It aims to create a Social Hub at our unique landmark buildings for the region, which is ideal for showcasing fashionable trend, attracting online celebrities, as well as international brands’ first entrance into China market or setting up flagship stores.
Located in the new centers of 2nd and lower-tier cities, COMMUNITY MALL serves population within 3-5KM radius, aiming to provide a one-stop experience service that can support customers’ daily needs.
Each community mall consists of different elements from F&Bs, entertainments and shopping facilities, which creates the most convenient with the best atmosphere shopping mall in the neighborhood.
Located in city or new urban centers of 1st and 2nd-tier cities, CITY OUTLET is an innovative shopping experience introduced by us.
It aims to create a destinated shopping experience for customers who are pursuing quality lifestyle by providing an exquisite, elegant shopping environment with products from selected brands selling at competitive prices.
